The priority for the department dealing with communication is a balanced, high-quality and well-directed publicity for the Chamber of Commerce that contributes to the continuous information of companies and enhances the image of the whole organisation.

An intensification of public relations work leads in the long-term to a better understanding of business cycles and to an improvement in overall attitudes to the economy as well as to an enhancement of the Chamber of Commerce's image.

The way to reach this goal includes sending out press releases, organising press conferences, drawing up the Chamber of Commerce pages for the newspapers SWZ and WIKU, printing the newspaper 'Für die Wirtschaft', elaborating a uniform corporate design and looking after the web site, the photo archives and the virtual press archives.